Most companies don’t need just traffic they need the right traffic and a smoother purchase process. With our client’s, we unlocked a 200% sales lift just by maximizing (in alignment) five levers they had: research, traffic, conversion, retention, and measurement.
First, we mapped ideal customer profiles and pressure-tested value propositions with a couple of quick ad tests. After clarifying target audiences and values, we built out a traffic engine: high intent Google Ads, a test-and-learn creative Meta/Instagram campaign, and SEO legwork to reduce the cost per-click while optimizing the qualified visits.
Next, we overhauled their landing pages for speed and clarity (value/benefit/urgency based ad copy, social proof isolated near calls to action, simplified forms, and mobile-first UX). We made sure we recovered the potential revenue they lost through comprehensive funnel retargeting and lifecycle automation: welcome, abandon-cart/lead, post-purchase, cross-sell, and win-back flows via email/SMS.
Most importantly, we were measuring what mattered. We focused on UTMs, server-side tracking, and boiled everything down to our blended ROAS/CAC calculation to monthly reallocate budgets toward winning keywords, winning audiences, and winning creative work, turning over ads and landing pages every 10–14 days to minimize audience fatigue.
Results: conversion rates more than doubled, average order value increased through bundles/subscriptions, email value became up to 25% of revenue, CAC reduced, and made once again sustainable growth from all channels together not a one-month spike.