Winning online doesn’t require big budgets, just focus, consistency and the right prioritization. Start with a specific niche and a sharpened offer. Decide who an ideal customer is, what their pain points are, and have ONE entry, irresistible product/service. Build a simple website (or a high converting landing page) with:
- fast loading speed
- copy that leads with benefits
- pricing
- FAQs
- testimonials
- the main call-to-action
Use free/low-cost channels first. Optimize your Google Business Profile for local discovery (photos, category, Q&A, and weekly posts). Create helpful, keyword-based content that answers commonly asked questions. “How-to” guides, checklists and comparisons are great content types. On social, decide on one channel that your audience actually uses. Share value-based posts, showcase outcomes, and participate in comments and relevant groups.
Get emails from day one. Create a simple lead magnet, whether that’s a template, a discount, or a guide. Create two automated emails – a welcome series and a follow-up with FAQs, proof, and an offer. For paid tests, keep your spend small on high intent keywords. Spend exclusively on high intent retargeting site visitors quickly, and ignore losers, but grow on winners.
Measure what matters: leads; conversion rate; cost per lead; revenue per channel. Work on 1 bottleneck a week.